Please take a moment to delve into the pages of our catalogue or to browse our website. You will discover for yourself why we are such a large and successful company, because at the very centre of what we do is the developing child who we aim to stimulate, excite and nourish with the very best screen-free toys and educational resources in the world! 

Masterkidz is an internationally respected brand with a focus upon educational toys, classroom furniture and storage solutions. It started producing wooden toys in 2003 but in 2014 Masterkidz became the brand name with the tag line ‘learning is fun’. We believe passionately in children learning through play and having fun. So it is no surprise, that you will find our catalogue and website filled with marvellous, exciting, thought provoking, stimulating, rewarding, age appropriate and hands-on products.

We have a reputation for excellence in all we do and believe that excellent product quality is the greatest legacy for the brand.  All of our products go through the most rigorous design, testing and safety checks to make sure they pass all of the international standards required of our industry. All of our wooden products are ethically sourced and wherever possible FSC certified to maximize sustainability. Paints and finishes are water-based, safe so as to minimize the effects upon the environment.

One of our biggest strengths lies in the design and development of new, novel and better products. This constant push to reinvent and improve everything we do is at the very heart of our philosophy. Our design and automated production facilities in China and Indonesia are capable of creating outstanding products and affordable prices. That is why some of the world’s biggest brands use us for their OEM designs such as Melissa & Doug, Little Tikes, MGA, Mattel, Belnick and many others besides.